PUT YOUR ADS ON TELEVISION
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Connected TV advertising
Deliver powerful messages to targeted TV audiences. It's as easy as running marketing campaigns on social media. 81% of U.S. households stream from a connected TV. In 2020, connected TV (CTV) advertising spending in the United States was valued at 9.03 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences whil
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The Fastest Growing Video Advertising Platform Is Now CTV
Over 80% of TV households have at least one connected TV device (a penetration higher than cable TV), with a mean of 4.1 devices per connected TV household. The study also found 39% of adults watch streaming video content daily and 60% watch weekly. These figures are nearly identical with last year, an indication that post-pandemic CTV viewing has not tailed off. To no one’s surprise young adults are the heaviest viewers of CTV.